Louis Vuitton’s Petite Malle-Inspired iPhone 7 Case

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Did Louis Vuitton just come up with a new, somewhat affordable gateway purchase?

Yesterday before the label’s spring 2017 show at Paris fashion week, creative director Nicolas Ghesquière posted an Instagram photo of himself holding what appeared to be an iPhone case shaped like the iconic Petite Malle bag. Hundreds of commenters declared their love for this splashy tech accessory.
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The post left many die-hard fans wondering whether this new iteration of the mini "It" bag is a bespoke creation for Ghesquière or a new piece they can buy from the brand. Much to our delight, models walked down the catwalk holding a variation of the luxe case, which also comes in blue croc, gilded gold, and the label's checkered Damier print in addition to the classic brown monogrammed version. The case, which also comes with a key-ring attachment, makes tech-y fashion unexpectedly luxurious. This begs the question: Why haven't we seen the case before?

Louis Vuitton isn’t the only designer to experiment with the combination of fashion and technology. Yesterday, for Chanel’s spring 2017 fashion show, designer Karl Lagerfeld transformed the Grand Palais into a data storage center with massive computer processors and multicolored wires serving as the backdrop. Chanel-clad robots opened the show, while covetable handbags such as the Boy Bag got an electronic makeover with exterior leather panels that lit up in different formations. Consider it a very grown-up version of the light-up sneakers you wore as a kid.
Starting at $5,200, the Petit Malle bag that inspired the Louis Vuitton phone case comes with a high price tag. But we’re hoping that because of its size, the phone case, which will be released in spring, will be an affordable way to get in on the chic look seen on street-style stars. This is one of those moments when we wish the label had a see now, buy now retail model. Here’s hoping more designers continue to experiment with tech-inspired fashion that won’t break the bank.

Even if you missed the initial photos from Louis Vuitton's Spring 2017 runway show in Paris , you've probably seen chatter around the fashion Internet concerning the show's most buzz-worthy piece: the Louis Vuitton Etui iPhone 7 Case, inspired by the Louis Vuitton Petite Malle Clutch. Solid information has been scarce, but we've scoured fashion sites, social media and message boards to find all the details available, including prices, pics and when the already sought-after cases might be available for purchase.
The Petite Malle was one of creative director Nicolas Ghesquiere's first bag...

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Even if you missed the initial photos from Louis Vuitton’s Spring 2017 runway show in Paris, you’ve probably seen chatter around the fashion Internet concerning the show’s most buzz-worthy piece: the Louis Vuitton Etui iPhone 7 Case, inspired by the Louis Vuitton Petite Malle Clutch. Solid information has been scarce, but we’ve scoured fashion sites, social media and message boards to find all the details available, including prices, pics and when the already sought-after cases might be available for purchase.

The Petite Malle was one of creative director Nicolas Ghesquiere’s first bag debuts when he took the helm at Louis Vuitton in 2013, and its tiny, trunk-like shape has proved a strong canvas for a variety of leathers, prints and embellishments. For Spring 2017, many of those key details, including the Petite Malle’s trim and lock, have been reimagined in the form of the Etui Case, which will be available for both iPhone 7 and iPhone 7 Plus.

So far, we know both sizes will be available in several of LV’s printed canvases, as well as crocodile. In the US, the canvas versions are priced at $1,155 for the 7 and $1,230 for the 7 Plus, according to quotes given to one of our PurseForum members by her sales associate at Vuitton. We don’t know US prices for exotics yet, but we’ll update this post when we find out. For the Eurozone market, a Malaysian Louis Vuitton sales associate on Instagram has quoted those prices as €800 and €859 for the 7 and 7 Plus in canvas, while she says crocodile will be approximately €3,500 and €3,800.

We’ve found no specific release dates for the cases yet, and our tPFers have been told several different things by their sales associates at Louis Vuitton; one shopper had heard the Etui will hit stores as early as late November (in time for holiday gifts!), while others have heard it’ll be January at the earliest. Either way, if you think you’ll be wanting on of these cases, it would be wise to contact your local Louis Vuitton boutique and put an order in now–we’ve seen enough chatter to think that these cases will generate a considerable wait list, and based on their prominent position on the runway and their pre-show tease on Nicolas Ghesquiere’s Instagram, Vuitton seems confident that demand will be high when they hit stores.

Even though four figures for an iPhone case was enough to make plenty of Vuitton-obsessed tPFers feel skeptical, the cases are far more detailed than the ones you see similar brands selling in the mid-three figures. Not only do many of the Petite Malle’s finishes make the transition from bag to case, but the Etui cases also come with a clochette to store the wireless earbuds that will now be necessary without the previous iPhones’ audio jack. It looks like the brand went to pains to ensure using the Etui case would be a luxury experience on par with that of its bags, which so far doesn’t really exist on the designer phone case market–designers have long been keen on making mini bags or folios for phones, but none of them have gotten particularly serious about creating luxe hard-shell cases, which are preferred by most consumers on the wider market.

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The Petite Malle trunk, Nicholas Ghesquière’s greatest contribution to Louis Vuitton to date received an update in the form of size. Yesterday during Louis Vuitton’s spring 2017 show at Paris Fashion Week, he introduced the mini Malle half in size – which turned out be not a bag, but a stylish iPhone Plus case. He posted a photo of himself on Instagram couple of days before the show, holding his phone in what looks like a LV branded case. His ploy to get everyone talking about it worked, many of his followers left comments letting him know that they too want one.

Petite Malle iPhone 7 Case

Some dreams come true. Yesterday models took to the runway holding the Petite Malle iPhone 7 Case in a variety of colors, materials, and canvases. Ghesquière’s is a dark brown case in LV monogram canvas. The ones he showcased yesterday included light brown LV monogram canvas, Damier print, gold crocodile and blue crocodile. Besides, trunk hardware, the case also comes with a removable key ring attachment – I think this little detail make the Petite Malle iPhone 7 Case a unisex piece.

Petite Malle iPhone 7 Case

  There is no word on pricing yet, as this won’t be released until spring. This is a bit too long wait for an accessory such as this, by then all the talk will be about Apple’s next iPhone. Petite Malle pricing starts at $5,200, given this is half the size might very well end up costing a couple of thousand less. Still a steep price for a phone case, but a diehard fashionista will find a way to finance it.


Tag: Louis Vuitton

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